"Our experience from university technology exploitation and industrial collaborative research programmes shows that researchers still focus on technical features, rather than the benefits from their results. It is benefits though that build awareness and demand and ultimately help bring high-impact ideas to market."
Dr Costis Kompis
Managing Partner, Vodera
Vodera was formed in 2006 to bridge the gap which prevents emerging technologies from making significant contributions to business growth. This gap is often caused by badly defined system requirements, inaccurate estimates of needed resources, lack of market knowledge or poor handling of intellectual property issues.
To close it, we enable those marketing technologies to understand more about their potential and the innovation process; and technologists themselves to influence and be influenced by market developments.
Our brand is much more than just a name and a logo. It reflects Vodera's commitment to colloborative work, to innovation and societal impact. At the heart of our identity is a distinctive swirl that denotes constant and rapid change. The simple and distinctive wordmark starts and ends with the same symbol, to illustrate the two forces behind this change, our clients and us.